Chocolate lovers will be disappointed today as it’s been revealed that Cadbury is slimming down the size of some of its best-loved treats. The confectionary giant has made the decision in a bid to help reduce the nation’s waistlines. It means that some of your favourite chocolate bars will now be smaller – but controversially, they won’t be cheaper.
Cadbury has already committed to reducing some of its bars that are more popular among children.
Fudge, Curly Wurly and Chomp bars have already had their calorie content chopped down to under 100, with plans to switch more by the end of this year.
Louise Stigant, the UK managing director at Mondelēz International, said: “We recognise we must play our part in tackling obesity and are committed to doing so without compromising on consumer choice.
“A focus on portion control is recognised as one of the most effective ways of helping people balance their calorie intake.”
The move comes as obesity is more of a concern than ever following the coronavirus pandemic.
Being overweight has been proven to be a factor in how well you can recover from the disease.
Prime Minister Boris Johnson has announced a “war on obesity” with new policies being considered at Downing Street to get Britons healthy.
It could mean supermarkets will be stopped from showcasing chocolate and sweets at the end of aisles to lure customers into impulse buys as they shop.