Instagram announced Friday that it's preparing to launch its own video-sharing feature, Reels, in the United States and 50 other countries, just on
Reels will let people record and edit 15-second videos set to music and audio, and upload them to their stories and Instagram’s Explore feature. An official launch date has not yet been announced.
Still, TikTok welcomes the challenge.
“It’s great to see that tech companies appreciate the refreshing and creative experience TikTok brings people, which has been even more evident as families have been stuck at home in recent months,” a TikTok spokesperson told CNN. “We’ve always believed that open competition provides tremendous benefits to consumers.”