The new Marks & Spencer loyalty scheme is said to offer better experience for shoppers, which will be more personalised. The app will be updated tomorrow, offering rewards.
Jeremy Pee from M&S said: “With a Digital First approach, it’s simpler and easier to use but also builds our relationship with customers through a more personalised experience.
“We’ve injected a new sense of excitement and value and made the features they love even better, while stripping out the points and tiers system they found confusing.
“It will instantly feel more rewarding, and customers can be confident that good things will happen every time they shop with us, from winning their M&S shopping basket for free on the spot, to a donation to the cause that matter most to them.”
It remains to be seen how shoppers will respond to the new app.
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Marks & Spencer has released food boxes to serve the needs of their customers.
M&S’s website said: “Whether to send to a loved one or to replenish your store-cupboards, discover our range of M&S Food Boxes.
“We have boxes packed full of fresh fruit, veggies or meat, created to help feed a family of four.”
Marks & Spencer also teamed up with Deliveroo at the beginning the pandemic.
It is the 10th food box released by the company.
The £30 box contains eight low-calorie ready meals which each serve one person – making them £3.75 per dish.
The Count On Us range is the store’s low-fat brand, offering healthier and balanced meals with a lower calorie content for those who are watching their weight.
Every meal in the box is under 400 calories, making them ideal for anyone who is trying to lose weight or track their calorie intake.