Samsung launched a number of pin-sharp 8K Smart TVs earlier this year, which promise a viewing experience far superior to standard 4K televisions. 8K offers four times the resolution, which means you get more pixels for your money and therefore a much clearer image. The latest goggle boxes even some clever upscaling which makes 4K footage appear as if shot in 8K.
Although the picture quality is clearly important, Samsung is also making big noises about the audio packed into these TVs with the Korean manufacturer revealing just why it thinks the sound it creates is so good.
There’s a number of neat audio tricks included on the latest range but the most impressive has to be Samsung’s Object Tracking Sound. This technology basically allows the TV to move the audio around the screen giving users a much more immersive experience.
As Samsung explains, say you are enjoying an action movie with a dynamic car chase. As the car moves from left to right and top to bottom on-screen, with a 2020 QLED 8K TV so will the audio. To achieve this experience, Samsung has optimised the speaker placement on its new 8K range.
Unlike conventional TVs, which often feature two speakers, the QLED 8K has six speakers positioned all around the display.
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There’s even two speakers on the left- and right-hand side of the back of the device for a room-filling surround sound experience.
On TVs with a conventional design, which normally feature speakers only on the bottom, the current trend for increased screen sizes can lead to more audio blind spots between the points of sound emission.
For example, if a helicopter is flying on the upper left-hand side of the screen, the sound would still be being emitted from the bottom of the screen, resulting in a dissonance between the content’s visuals and its audio. Object Tracking Sound isn’t the only technology aimed at boosted these new TVs.
Samsung is also featuring another extra called Active Voice Amplifier (AVA).
AVA technology recognises exterior noise sources and increases the volume of the voices on-screen if the surrounding conditions become too loud. For example, if there is a vacuum running while the TV is playing, the TV will automatically amplify the audio track to ensure viewers can hear everything that is going on.
Through a sound sensor on the bottom of the TV, AVA technology will allow its quantum processor to adjust the sound output when it detects a continuous noise from the surrounding environment that is louder than the TV and lasts for more than three seconds.
Thanks to AVA technology, users no longer need to scramble for the remote when they want to hear what is being said on the TV.
It’s all clever stuff but it should be. Samsung’s 2020 8K TVs aren’t exactly cheap with the range starting from a hefty £3,0000.