Sophie, Countess of Wessex 'asserts' herself in public as royal role continues to grow

Sophie, Countess of Wessex, 55, became a working royal shortly after marrying Prince Edward, 56. In this role, she has represented the Royal Family at many official events. When Sophie is out and about, she uses a particular technique to assert herself.

When doing so, Sophie is good at getting her point across and standing out, according to CEO and founder of communications analytics firm gweek James Bryce.

Speaking to, he said: “The Countess lets her speech lead the way.

“Relaxed, yet composed and alert she makes her points efficiently, and with natural confidence.

“She asserts herself; she reads her co-speakers well and works out where her most impactful contribution could be.”


While members of the Royal Family will often use the guidance of a script, Sophie appears not to do this.

Ditching the script and speaking more authentically could help her connect with her audience, the expert continued.

“She is unscripted, unrehearsed yet sufficiently planned in her mind, before she starts to speak,” James continued.

“She engages with stories, and offers personal examples so that you can empathise with her.

He added: “I hope that should she increase her number of formal engagements, she will maintain her sense of agile, authentic communication.

“And that she will not recourse to scripts and practised speech, which is so often the ‘advised’ method when speaking to large groups.

“You may be word perfect, but you’ll never connect naturally with people; your speech and your natural energy stay inside.”


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