“I can’t wait for my beer. It’s a shame the bar didn’t open a little earlier.” Danilo, who supports Primera Nacional side Chacarita Juniors, was quickly followed by dozens more fans to join the queue for the bar.
Following news that FIFA had reversed plans to sell alcoholic beverages on the grounds of stadiums, Budweiser sent a now deleted tweet in response. It read: “Well, this is awkward…”
FIFA then released a statement, which read: “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters.
“There is no impact to the sale of Bud Zero which will remain available at all of Qatar’s World Cup stadiums. Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans. The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022.”