Mr Fletcher-Retallick, 47, has described how he was “shocked” when his son Ronnie came up to him with a newly purchased scratch card. The seven-year-old is nine years below the 16-year age limit to purchase such a product.
Ronnie used his pocket money to buy the card while the father and son duo were shopping at the Asda store in Folkestone, Kent in August.
The father of the young boy added to his complaint that not only was his son able to purchase the product, but that the store subsequently “failed to properly acknowledge” his complaint.
Mr Fletcher-Retallick said: “I’m disgusted that they’ve failed to properly acknowledge my complaint. I feel very, very let down by them.
“I just wanted to know it had been taken seriously, and how and why it happened. It’s a serious offence.
“The store mustn’t be training staff properly if they don’t know not to refuse to sell restricted items to minors. Honestly, I’m still pretty shocked.”
The child approached the cigarette counter in the store where the male member of staff manning the counter allegedly offered him sweets.
He then allowed Ronnie to purchase the National Lottery scratch card while his father was shopping in another part of the store, according to Hull Live.
James said that he had no idea about his son’s purchase until Ronnie walked up to him and said: “This is for you Dad.”
James said: “I thought he’d picked it up off the floor then I saw it wasn’t scratched. It just seems impossible.
“We go there to shop weekly and I’ve always felt he’s safe to spend his money while I shop – but I don’t feel that now.”
Asda apologised for the incident and said that they have launched an investigation into what happened.
The father continued: “I don’t really agree with gambling. I’m not into smoking and I don’t drink alcohol.
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“Sure, this doesn’t immediately feel as dangerous as say selling a child fireworks. But in the long term it could be just as bad for him.”
Despite the supermarket chain promising to take his complaint seriously and to launch an investigation, James was left unsatisfied with their efforts and responses.
The incident occurred on August 20 but the queue was too large to make the complaint that evening and so complained on their next visit on August 29.
He said: “I was told it would be taken incredibly seriously by the manager who called the day after I made my complaint.
“He said it would be a couple of days max before I heard back.
“I just wanted to know how this could have happened. It’s very, very rare that I’d buy a lottery ticket. I’ve never bought one in front of him – I don’t like him to get the idea.”
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He continued: “He had no idea that he shouldn’t have bought it or that it was wrong. I’ve explained it wasn’t his fault.
“I expect it just looked interesting, it was pink and sold at a counter with lots of sweets.”
An Asda spokesperson said: “We would like to apologise and reassure Mr Fletcher-Retallick that as soon as we were made aware of this incident, an investigation was launched within the store to understand how his son was able to purchase this product despite our robust policies surrounding age-restricted sales.”
Last month the UK Gambling Commission (UKGC) published its ‘Young People and Gambling Report’ which showed that “31 percent of 11 to 16 year olds had spent their own money on any gambling activity in the past 12 months.”