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Those buying Twitter’s subscription service through Apple will pay $11 (£9.00) while other users will pay $8 (£6.50). The new TwitterBlue subscription service is “currently available on iOS only in the US, Canada, Australia, New Zealand, and the UK, with plans to expand”, according to the company website.
On Saturday, the official Twitter account posted a thread which said: “We’re relaunching @TwitterBlue on Monday – subscribe on web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark.”
Those paying for the subscription service will get a number of perks – including the ability to edit their posts, higher quality video uploads and also a blue checkmark, which is the social media site verification mark that used to be exclusive to public figures such as politicians or celebrities.
Twitter also announced a new feature on the social media website, which will give those paying for Twitter more prominence on the platform, and said subscribers would be able to “rocket to the top of replies, mentions and search”.
They said the new feature, which will be coming soon, has been launched in an effort to combat “scams and spam”.
This may refer to Twitter owner Elon Musk’s concerns earlier this year of the number of bots on the website, which temporarily caused him to attempt to withdraw his $44billion deal to buy Twitter.
It is currently unknown why Apple users are being charged more for their Twitter subscription, but last month Elon Musk listed various grievances he had with Apple and its CEO Tim Cook.
In late November, Elon Musk accused Apple of threatening to block Twitter from its app store and also said they had stopped advertising on the social media platform.
However, the accusations were unconfirmed by Apple.
Elon Musk also complained about the 30 percent fee Apple charges software developers for in-app purchases, and the Twitter owner posted a meme suggesting he wished to “go to war” with Apple rather than pay the fee.
READ MORE: Elon Musk begs Elton John ‘come back’ as he quits Twitter over change
The Twitter Blue subscription is has been relaunched after the service faced problems of users impersonating public figures as well as corporations.
The verification mark was temporarily halted, but it still caused advertisers to pull their contracts and companies such as United Airlines, Chipotle and Mondelez International (makers of Oreos) no longer run advertisements on the social media platform.
Last year, 90 percent of Twitter’s revenue came from advertising, and Elon Musk has said he wishes for the platform to become less dependent on advertising as he reported a “massive drop in revenue” due to companies dropping their advertisement contracts.
On November 25, it was announced that Twitter will have a new verification system to combat impersonation, with blue gold and grey check marks to indicate different types of profiles on the website.
Elon Musk said: “Gold check for companies, gray check for governments, blue for individuals (celebrities or not).”
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