New data suggest the Duke and Duchess of Sussex’s recent PR campaign to promote their various media endeavours has backfired on the couple. The research by ExpressVPN, who analysed thousands of social media posts, suggests that negative public sentiment has increased following their recent media blitz.
New data from ExpressVPN shows that public sentiment appears to have changed around the royal couple over the last 30 days.
According to social media posts analysed by the internet experts, around 524,377 posts were written about Meghan over the last 30 days.
Of the 524,377 posts, ExpressVPN claimed as many as 40.2 percent were negativity.
A spokesperson for the company claimed this showed negativity towards the Duchess had “drastically increased”.
142,172 social posts of which just 13 percent were of negative sentiment.
Similarly, Prince Harry received 730,620 social posts in the past 30 days, of which 34.3 percent were negative.
But in the month of July last year, the Duke had a score of 16.2 percent of 232,533 posts online, showing he also saw a rise in negative sentiment.
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But the data appears to suggest, examining posts on Twitter mentioning the couple, that 70 percent of negative tweets are traced back to bot accounts.
It also shows that Harry and Meghan may have been unfairly targeted with fake news on social media.
Prince Harry received 39.8 million impressions in association to fake news posts while Meghan 57.4 million impressions, according to the data.
Fake news is defined as fabricated information that mimics legitimate news and is distributed with the sole purpose of deceiving readers into believing it’s an accurate reflection of certain events.
But the reasons for the phrase ‘fake news’ to appear in a given post could vary widely. It could show up in reference to a news item or an observation that is in dispute. It could even simply be used as a joke, ExpressVPN confirmed.
A spokesperson for the company said: “This data makes for interesting discussion as whilst the couple both claim fake news has been used against them to divert negative attention away from other family members, on the contrary, there is also public discussion online where some royal fans debate the couples own reliability for truthful accounts of events.”
During Prince Harry’s numerous interviews preceding the release of his new book, he accused members of the Firm of leaking and planting fake stories about himself and his wife, Meghan Markle.
He appeared to suggest negative stories were routinely “fed” to the media by Buckingham Palace as part of a “war” against Meghan, or to negate less favourable stories about other senior royals.