A new survey has found that Russia’s TV audience is plummeting. This comes as Moscow continues to churn out a barrage of pro-war propaganda as part of its war effort against Ukraine. A survey published by independent polling centre Rosmir found that only 65 percent of respondents watch Russian state-run TV stations.
At the start of the war, 86 percent of people tuned into state-run channels.
There is some evidence that support for the war is waning alongside the declining popularity of state TV channels.
Opinion polls now show that only 55 percent of Russias are in favour of Putin’s invasion of Ukraine.
At the start of the war, this figure was up at 66 percent.
A number of popular TV personalities and bosses, such as talk show host Ivan Urgant and TV2 editor-in-chief Viktor Muchnik, have left Russia as a result of opposition to the war.
Putin’s propaganda machine has been unravelling further over the last few days in the wake of journalist Daria Dugina’s death.
Ms Dugina was killed by a bomb planted under the seat of her car on Saturday evening.
Kremlin officials claimed that Ukrainian Natalya Volk entered the capital with her 12-year-old daughter to stake out the journalist.
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She claimed that a “photoshop artist” spent some “quality time” with editing tools.
Others suggested that the Kremlin’s attempt to turn the bombing into a propaganda stunt reveals their own incompetence.
Mark Galeotti, an author on Russia and director of Mayak Intelligence consultancy, said that letting Ms Volk in and out of the country “would suggest a pretty major failure” from the Russian Government.
He added: “I think this is a major Kremlin blindspot, to fail to appreciate how its evolving narrative is actually painting it as incompetent”.
Meanwhile, Christo Gorozev, from the investigative website Bellingcat, questioned how she entered Russia, given that Russian hackers were aware that Ms Volk was a member of the Ukrainian military as far back as April.
Her details were posted on a site encouraging “doxxing”, a form of internet harassment.
Mr Gorozev questioned: “How did she get into Russia with that easily discoverable military footprint?”